Gear Editor is the first and only publication of its kind, dedicated entirely to product innovation and the companies and individuals leading the industry vanguard.
With a commitment to truth and honesty, a dedicated and energetic team of professional testers, writers, researchers and photographers work diligently to put each product through scrupulous testing in real-field environments to ensure that Gear Editor’s mandate to develop forthright and meaningful content regarding the newest and coolest product innovations is delivered.
And, with its discerning and inquisitive readership in mind, the Gear Editor team promises to bring the stories of innovative outdoor and adventure lifestyle products to life through engaging and informative narrative review.
Thousands of new products are released around the world every day. Unfortunately, the vast majority of them fall well short of expectations held by today’s gear enthusiast. Gear Editor is committed to finding, researching, testing and reporting the latest, most innovative products and designs that are truly game-changers… not those maintaining the status quo.
There also seem to be just as many websites and publications delivering reviews of the latest products. However, it seems as though the mandate for many of these content providers is to simply pump out as many product reviews as possible, comprised primarily of a quick product photo and a shallow rehash of the product press release, with little, if any, additional research or information included.
Gear Editor is about to change the way product innovation is reviewed and talk about.
Gear Editor approaches the content that it delivers with a penchant to dig deeper into the stories behind today’s product innovation, conducting in-depth interviews with designers, attending factory tours, and evaluating products through rigorous independent testing to provide real and accurate information about all of the truly unique products entering the market today. Approaching content with its “Ruthless Commitment to Quality” Gear Editor will report on the best of the best… rather than simply provide a list of the rest.
Humans are users and lovers of tools, relying on innovation every day. In fact, the evolution of the human race depends on the creation and adoption of better tools to allow us to achieve what we could never dream of otherwise. Gear Editor wants to celebrate this innovation, and the evolution that it drives.
We also care a great deal about designers. In these days of ‘big box’ stores and media consolidation, many of the best and most innovative products developed today will never make it to “prime time” because they’re designers aren’t able to, or refuse to, jump through the hoops required to gain exposure in your local Wal-Mart. In addition, too many product and design magazines fail to provide readers with the means to acquire anything other than the galaxy of mass produced goods. In light of this, Gear Editor believes that presenting these hidden gems to a mass audience, with full discloser of the ways to actually find them in the market, is a must.